AI Visibility Head-to-Head
Make vs Zapier
Who do ChatGPT, Claude, Gemini and Perplexity recommend more? Here's the data, side by side.
Make
make.com
74
/ 100 visibility
More visible
Zapier
zapier.com
80
/ 100 visibility
The verdict
Zapier is more visible in AI search than Make, leading by 6 points on the Visibility Score.
MetricMakeZapier
Visibility ScoreOverall 0–100 score for how present the brand is in AI answers.74/10080/100
Mention rateShare of AI answers that name the brand at all.75%75%
Citation rateShare of answers that link or cite the brand's own site as a source.75%75%
Share of AI voiceThe brand's mentions as a share of all brand mentions in its space.100%100%
Mention rate by AI provider
ProviderMakeZapier
Gemini75%75%
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